Tourism in New Caledonia

New Caledonia was "largely indifferent to tourists ... as long as nickel mining remained economically dominant" [2]. After the Korean War and Vietnam War, world prices for nickel collapsed (1970s) and aggressive marketing campaigns were initiated for the territory.[3]

Paris of the Pacific

Cheap tourist packages were offered to Australians promising the 'Paris of the Pacific' and visitor numbers increased from less than 5000 to 20,000 in just 5 years. [4]. 37,000 tourists annually took cruises (mostly from Australia) and this allowed more hotels to be built in the 1970s and, in 1979, Club Mediterranee arrived. [5] The tourist market had shifted by the 1980s from Australia to Japan which became the target of many tourism campaigns. [6].By 2007,about 100 000 tourists visits each year.

Notes

  1. ^ Brands of the World, 2010, http://www.brandsoftheworld.com/search/128519917/252397.html
  2. ^ Douglas, N. and Douglas, N. (1996) "Tourism in the Pacific: Historical factors" in Hall, C.M. and Page, S.J. (eds.) Tourism in the Pacific: Issues and Cases, London p. 31
  3. ^ Douglas, N. and Douglas, N. (1996) "Tourism in the Pacific: Historical factors" in Hall, C.M. and Page, S.J. (eds.) Tourism in the Pacific: Issues and Cases, London pp. 65-80
  4. ^ Lyons, M. (1986) The Totem and the Tricolour: A Short History of New Caledonia since 1774, New South Wales University Press: Kensington
  5. ^ Carter, J. (ed.) (1981) Pacific Islands Yearbook, Fourteenth Edition, Pacific Publications: Sydney
  6. ^ Douglas, N. and Douglas, N. (1996) "Tourism in the Pacific: Historical factors" in Hall, C.M. and Page, S.J. (eds.) Tourism in the Pacific: Issues and Cases, London pp. 65-80
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